9 Questions to Ask for a Great Video Testimonial

Video testimonials can be a powerful tool to have in your toolbox whether you’re trying to garner new customers or whether you’re simply trying to add to your business’ credibility. That said, let’s take a look at some of the items that make the difference between ‘meh’ and ‘great’.


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Questions to Ask Participants for a Video Testimonial

  1. What is your name?
  2. What prompted you to do business with our company?
  3. How did you hear about our company (ex: Internet, a friend or colleague, etc.)?
  4. What did you like about our company?
  5. What were some positive differences that you saw between versus and other companies?
  6. What service did we provide that made the biggest difference for you?
  7. How did we satisfy any concerns you had going into this process?
  8. Would you recommend our company to others? What would you say?
  9. Is there anything else you’d like to add?


In addition to the above questions to ask participants, the following is a list of Do’s and Don’ts to further help you along.


  • Provide a written disclaimer for participants to sign.
  • Allow participants the option to have their video removed at any time, without question.
  • Consider investing in a small single-purpose pocket video camera & tripod for testimonials versus using a smartphone. Most are under $100, and you’ll get a steadier video.
  • Keep your video camera with you at all times. You are more likely to get a client to participate in the testimonial processes when you ask them and capture the video in a the same session. [src]


  • Send participants questions ahead of time. You want the video to be as authentic as possible – not rehearsed.
  • Talk too much. Remember, this is their stage to talk about how great your business is.
  • Record in an area that is noisy. Choose a quiet location, turn off cell phones and minimize distractions.

Have another tip you’d like to add? Let’s hear it!


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