Video testimonials can be a powerful tool to have in your toolbox whether you’re trying to garner new customers or whether you’re simply trying to add to your business’ credibility. That said, let’s take a look at some of the items that make the difference between ‘meh’ and ‘great’.
Questions to Ask Participants for a Video Testimonial
- What is your name?
- What prompted you to do business with our company?
- How did you hear about our company (ex: Internet, a friend or colleague, etc.)?
- What did you like about our company?
- What were some positive differences that you saw between versus and other companies?
- What service did we provide that made the biggest difference for you?
- How did we satisfy any concerns you had going into this process?
- Would you recommend our company to others? What would you say?
- Is there anything else you’d like to add?
In addition to the above questions to ask participants, the following is a list of Do’s and Don’ts to further help you along.
- Provide a written disclaimer for participants to sign.
- Allow participants the option to have their video removed at any time, without question.
- Consider investing in a small single-purpose pocket video camera & tripod for testimonials versus using a smartphone. Most are under $100, and you’ll get a steadier video.
- Keep your video camera with you at all times. You are more likely to get a client to participate in the testimonial processes when you ask them and capture the video in a the same session. [src]
- Send participants questions ahead of time. You want the video to be as authentic as possible – not rehearsed.
- Talk too much. Remember, this is their stage to talk about how great your business is.
- Record in an area that is noisy. Choose a quiet location, turn off cell phones and minimize distractions.
Have another tip you’d like to add? Let’s hear it!